Column: New local record shop sells only local music

New local records are for sale alongside used vinyl at the Make Believe Music Shop, 1704 S. 10th St. (Kevin Coffey/The World-Herald)

New local records are for sale alongside used vinyl at the Make Believe Music Shop, 1704 S. 10th St. (Kevin Coffey/The World-Herald)

Tucked away on South 10th Street, just past Cascio’s, sits the Make Believe Music Shop.

Inside, an old-school record player spins vinyl next to a few small racks of vinyl full of nothing but local releases from The Seen, Coyote Bones, Matt Whipkey, Millions of Boys, Snake Island and a few others.

The music shop, at 1704 S. 10th St., is just down the street from Make Believe’s recording studios, and the shop is run by Rick Carson and Tristan Costanzo.

The basic idea behind the music shop is for it to be completely locally focused.

“We’ve been trying to push the local music scene forward,” Costanzo said.

Guitar pedals are also sold at the store, along with guitar strings and drumsticks. (Kevin Coffey/The World-Herald)

Guitar pedals are also sold at the store, along with guitar strings and drumsticks. (Kevin Coffey/The World-Herald)

New local vinyl and CDs sat next to some used LPs and 45s, and the store (like many shops catering to musicians and musician-friendly folks) also sells guitar strings, drumsticks and guitar pedals.

Make Believe Music Shop opened Friday with a celebration that included a number of local musicians, a barbecue and free ice cream. Dozens of people were in and out of the shop while the party was going down.

Costanzo said he had the idea for the record shop back in April, and the time since then has been spent securing the space, renovating the shop and building out shelves, which he and Carson did themselves.

It’s the first record store I know of, certainly around here, that focuses solely on local music, and that’s the way Costanzo wants it.

“We know it has potential,” he said. “Record stores have a billion records and then a tiny local section. We want billions of local records and then a tiny other section.”

Right now, the store is open seven days a week at noon. Area musicians are encouraged to bring their records to the store to be sold.


My column, also cleverly titled Rock Candy, appears every Thursday in the GO magazine of the Omaha World-Herald and on Omaha.com/GO. It’s (usually) reprinted here on Fridays.

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